Experiential Spaces Are Multiplying, Getting Bigger in NYC
Falcon, an art exhibition of 40,000 square feet in a Midtown office; An immersive art exhibition of actor Johnny Depp in a commercial building in Chelsea; And the complete 45,000 square feet playground off Wall Street.
Photo-illustration: brake; Photos: Adriane Quinlan, full playground, optimistic advice
Since 2016, the painter Marco Boggio Sella has rented buildings in Brooklyn to enter Artist studios and rent. But as the prices of the commercial space in Manhattan were flattened after Covid, he began to wonder if the figures would also make sense. Last year, he landed on a Construction of 1926 At the corner of the port authority where the price was correct and the owner was impatient. (Impatient enough to lend it an empty floor, free of charge, to present an art exhibition.) Sella now manages 16,000 square feet of studio space and, eight floors below, recently opened a 40,000 square foot foot exposure from 173 paintings and sculptures, including the artist’s sweaters Sam Barsky and small abstractions of skylines by Robert Storr. The place is echoed and large, large enough to get lost a little. While we took up one of the floors on a recent Friday afternoon, his friend Paolo Barbieri MarchiAnother artist and co-commissioner of the show has nervous as the “king of space”.
Falcon conservatives compared the vast space to a “forest” of paintings. The work of Paololuca Barbieri Marchi (on the left) and an acrylic technicolor by Austin Lee (center).
Photo: Adriane Quinlan
One has the impression that there are a lot of kings of space at the moment. Companies that sell culture and experience Now take leases as huge as we could approach a critical mass of big. Last year, the 40,000 square feet show of Mercer Labs opened its doors and an “immersive experience” built around the strange paintings of Johnny Depp took 10,000 square feet in Chelsea. In Times Square, one of the falls biggest Retail leases – 50,000 square feet – have been taken by a company that seeks to build a life -size game similar to the 52 -bedroom room Monopoly-inspired labyrinth They built in Great Britain. A complete playground opened its doors last February, the owner praising him as the largest interior playing field in the city – 45,000 square feet of ball pits, slides and a party space in an old trading floor off Wall Street. And in Brooklyn, the artistic space club and favorable to Instagram resumed what was once a school of 36,000 square feet.
A spectacle of works of art by Johnny Depp in the Starrett-Lehigh building in Chelsea had room for what he had sold as a “360-degree visual experience”.
Photo: a lot of things
I could continue. Outside Penn Station last year, the former Kmart (RIP) has become a life fitness club large enough to house the city The largest interior pickleball complex. (It’s seven courts, if you are curious.) And it’s still a little smaller than its location of 76,000 square feet in One Wall Street, an old office building has become a luxury tower where 55,000 square feet of space were rented in spring. (Enough space upstairs for a golf size sculpture an apple.) 15 minutes walk from the sedam port of South Street, 75,000 square feet of space were Rented this spring to Meow WolfAn immersive chain of experience that started, like the studio activities of Marco Boggio Sella, as a less formal art collective.
At Printemps, an excess of space is part of the luxury experience – the total opposite of the classic New York shopping trip in a cramped chaotic boedega. From left to right: Photo: Gieves AndersonPhoto: Gieves Anderson
At Printemps, an excess of space is part of the luxury experience – the total opposite of the classic New York shopping trip in a cramped chaotic Boe …
At Printemps, an excess of space is part of the luxury experience – the total opposite of the classic New York shopping trip in a cramped chaotic boedega. High: Photo: Gieves AndersonPhoto: Gieves Anderson
So, is the trend of the large one bigger? According to Costar, which analyzes commercial data on commercial real estate, companies that sell experiences entered a record quantity of space last year – 893,809 square feet – almost twice as much as this sector in 2023. There was also fair more Of these agreements, with 88 leases signed, compared to 61 the previous year. And necklace, another real estate research firm, revealed that the average size of these companies also becomes larger. (Although only “slightly”, says Anjee Solanki, a setting there.) When it comes to megasizing the pickleball fields and climbing walls, CBRE data show that the biggest health clubs rent on average 33,000 square feet – a jump of almost 10,000 square feet before the pandemic. We are in a big boom.
From left to right: A lifespan of 54,000 square feet resumed an old Kmart near Penn Station. Photo: LifeThe basement of the space of the Space Club in Fort Greene. Photo: Space Club graliced
High: A lifespan of 54,000 square feet resumed an old Kmart near Penn Station. Photo: LifeThe basement of the location of the Space Club at Fort Gre …
High: A lifespan of 54,000 square feet resumed an old Kmart near Penn Station. Photo: LifeThe basement of the space of the Space Club in Fort Greene. Photo: Space Club graliced
Why increase? “There is always a bare quantity of space for the corporate model to work. But the maximum is much more fluid, ”explains Cassie Durand, the sales broker who negotiated on behalf of Meow Wolf at Seaport. It is because if a tenant does not do it need Each thumb, they can sublet the space, obtain an agreement from the owner to leave it aside or find themselves using a touch company, she explains. (Spring has a coffee, a gourmet restaurant, a raw bar, a champagne bar and a lounge-y bar).
Tenants in huge spaces can experience different sectors of activity, diversify and find themselves managing what looks like mini commercial centrals. The owner of the complete playground, Alex Reznik, now oversees separate spaces for children of different ages, a floor for parents to lounge and organize birthday celebrations, and a restaurant upstairs – which he can all restart, after hours, to organize team events and adolescents filled with glow. Now he says he is trying to develop nearby to take up to 100,000 square feet – from room for a potential spa, a hair salon and a co -work area so that the guards can drop their children and use their freedom wisely.
45,000 square feet means that the full game area has space for children with different needs. Full playground.
45,000 square feet means that the full game area has space for children with different needs. Full playground.
The space for children’s celebrations examines what was once a provisional parquet for Wall Street. Complete Playground also uses separate coffee. Full playground.
The space for children’s celebrations examines what was once a provisional parquet for Wall Street. Complete Playground also uses separate coffee. Complete …
The space for children’s celebrations examines what was once a provisional parquet for Wall Street. Complete Playground also uses separate coffee. Full playground.
This is almost the business model on the other side of the street with the lifespan of 76,000 square feet in Wall Street. There is a coffee, a childcare space and a steam hammam spa, saunas and plunging pools. “We do not see a lot of square feet that we do not like,” explains Parham Javaheri, a director who supervises development. A massive floor plan allows them to bring the members back with options for what to do once they get there – so they continue to come and continue to renew. (“Retention,” he says, is at “historical levels”.) “I don’t think about New York right now,” he says, “we can have too much space.”
Sella was also not intimidated by its 40,000 squarely acquired square feet. He says that in Italy, where he comes from, showing in a large under-utilized building is barely worthy of interest. “This is normal,” he says. And it was also quite normal when Sella moved to a Williamsburg still industrial in 1996. His co-commissioner, Marchi, hosted her head. “We know how to use these offices,” he says. “Give us it all.”
“The volatility market (Cubist Cokeheads)” by Scott Reeder, in The Falcon Show, was specifically painted for the Midtown location of the show, the Conservatives said.
Photo: Adriane Quinlan
