Yamaha Motorcycles the history behind success
Yamaha Motorcycles.
The development of Yamaha bikes is one that took place quite by accident. In 1953 Yamaha company was already developing a variety of other products. They were looking for a use for idle pieces of equipment that had once been used to make propellers for airplanes. The ideas for this equipment included sewing machines, scooters, auto parts, all-terrain vehicles, and motorcycles. The decision was to focus on manufacturing motorcycles because of the market demand for them.
The first motorcycle was introduced by Yamaha company in August 1954, called the Yamaha YA-1. This bike featured two strokes single-cylinder engine. By July of 1955, Yamaha was creating 200 quality motorcycles each month with a staff of 274 people. The racing bike YD-1 was introduced in 1957. it was featured in the United States Catalina Grand Prix in 1958, the bike quickly became popular, this gave the company the invitation to start selling its motorcycles in the United States with a private dealer in California. To attract more sales in the United States, Yamaha Motor Corporation USA was established in 1957. In 1958 Yamaha introduced the idea of offering a converter kit to consumers. This allowed the bike to be used for both street riding and motocross racing.
By 1960 Yamaha was producing 135,000 bikes yearly. 1965 saw the advancement of no longer having to mix oil with gas due to the automated oiling system. By 1973 the company was selling more than 1 million motorcycles each year worldwide.
During the 1970’s they began developing the four-stroke models to compete with other manufacturers. The result was faster motorcycles that met emissions regulations and were even more economical than the two-stroke models. However, the company realized the potential to continue selling two-stroke models to consumers as well. Many other competitors focused only on four strokes, so Yamaha was able to meet the needs of that target market.
1974 brought the introduction of the YZ250. This model quickly became the best selling motocross bike because it featured a single horizontal rear suspension system. Yamaha company built a racing track right next to the plant, allowing them to continually observe the quality and capabilities of their products.
Yamaha created one of the fastest racing motorcycle models in 1985 with the introduction of the V-Max. This was classified as a muscle motorcycle, with power that was not for the beginning rider. They continue to produce some of the fastest bikes on the market both for street riding and for racing.
the company has never been satisfied to simply stop when they had a good thing going. it always has a vision of achieving more and to strive to further customer satisfaction. The philosophies and visions of the company have proven to be effective in every aspect of motorcycle production. The fact that it offers so many different models means the consumer has the opportunity to find the exact motorcycle they are looking for from a brand name they know they can trust to offer them a quality product.
While some of their models of motorcycles have not sold well as they expect, many of them have.
Yamaha has always focused on the future of their motorcycles while keeping in mind what consumers are looking for. They have been able to multiply and diversify their developments, and it has paid off by allowing them to reach a large portion of the motorcycle market without compromising their vision.
Today, Yamaha is the second biggest motorcycle manufacturer in the world behind Harley Davidson. They continue to make reliable, fast motorcycles that customers around the world are proud to own. They also manufacture racing motorcycles that have won more races than any other brand on the market. Their diversity and dedication to making high-quality motorcycles that meet the needs of the consumer have kept them a top seller in this growing industry. You can find Yamaha dealerships around the world, offering a full range of motorcycle models to suit your tastes.
